Phishmake
For Small Businesses

A Manageable Phishing Simulation Plan for Small Businesses

A small team does not need an elaborate awareness program to practice a useful security decision.

Start with one realistic request, a known verification route, and enough time to act on what the exercise reveals.

Small-team planning • Practical scenarios • Simple measurement • Focused follow-up

01Start small

Choose one business decision worth practicing

Select a request employees genuinely encounter and identify the safe action you want them to take. A focused exercise might practice calling a vendor through a known number before accepting new bank details, opening a normal cloud service independently, or reporting an unexpected password request.

Name an owner for the exercise even if security is only part of that person's job. The owner should approve the message, know what data will be recorded, monitor questions, stop the exercise if necessary, and make sure the follow-up actually happens.

Source: FTC Cybersecurity for Small Business

02Scenario choices

Use requests a small team can verify in real life

Vendor payment update

Practice confirming a banking change through a known contact and established approval step rather than replying to the message.

Owner or manager request

Reinforce that urgent gift-card, transfer, password, or sensitive-document requests still require independent verification.

Cloud account notice

Ask employees to reach the normal service independently when an unexpected sign-in or storage message arrives.

Invoice or delivery attachment

Practice checking whether an attachment and sender fit an expected transaction before opening or forwarding it.

03One-page brief

Write down the plan before sending anything

Write down the plan before sending anything
DecisionSmall-business exampleWhy record it
ObjectiveEmployees verify a payment-detail change using the saved vendor number.Keeps the exercise focused on a teachable action rather than a click target.
AudienceA small approved group that handles invoices or supplier email.Avoids involving people who have not received the relevant process or notice.
SupportThe owner, IT provider, or help contact who receives questions and reports.Makes sure a concerned employee can get a timely, accurate response.
Follow-upReview the callback process and make the saved contact easier to find.Turns an observation into a practical improvement the business can maintain.
04First exercise

Run a small pilot before testing the whole team

  1. 1

    Use approved test accounts

    Check the sender, message, link, landing experience, event record, and follow-up on the email clients your team uses.

  2. 2

    Confirm the safety net

    Make sure employees know how to report a suspicious message and that the responsible person or provider is ready to receive it.

  3. 3

    Launch when support is available

    Avoid payroll, tax, major sales, or operational deadlines and choose a time when questions and real reports can be handled.

  4. 4

    Make one improvement

    Debrief the scenario, provide relevant learning, and improve a verification, reporting, email, or account-control step discovered during review.

05Simple measurement

Use a small set of results your business can act on

Record how many intended messages were delivered, how many unique recipients recorded the relevant interaction, whether reports reached the right person, and whether agreed follow-up was completed. Keep automated security-tool activity and repeated events from inflating employee counts.

With a small team, one person's action can create a large percentage change. Show the counts beside percentages and do not publish individual rankings. The most useful outcome may be discovering that employees do not know the vendor callback number or that no one owns the reporting mailbox.

A little more clarity

Common questions

Common questions about Phishmake's features, onboarding, and support, answered to help you get started with confidence.

How many employees should be in a small business phishing test?

Begin with approved test accounts, then choose an audience small enough that the business can answer questions and complete the follow-up. There is no required number. Include only people covered by the exercise policy and the verification process being tested.

Do small businesses need dedicated security staff to run simulations?

Not necessarily, but every exercise needs a named owner and adequate technical and employee support. If an external IT provider manages email or incident response, agree its role, access, reporting route, and availability before launch.

What is a good click rate for a small business?

There is no universal good rate, and percentages can be misleading in small groups. Review actual recipient counts, delivery, scenario difficulty, reports, process gaps, and completed follow-up instead of treating one percentage as a security grade.

What should a small business do after a failed phishing test?

Treat recorded interactions as information for improvement. Explain the expected action, provide relevant learning, verify that reporting and callback processes work, and strengthen appropriate email, identity, device, backup, or incident-response controls.

Sources & further reading

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Put it into practice

Start with a simulation your team can support.

See how Phishmake brings employee campaigns, focused follow-up training, and clear activity records into one workflow.