Phishmake
For Hospitality

Phishing Simulation Planning for Hotels and Hospitality Teams

Hospitality teams coordinate reservations, guests, events, payments, loyalty programs, suppliers, facilities, and around-the-clock property operations.

A responsible simulation should practice verification without using guest records or interfering with reservations, payment, safety, access-control, and property-management systems.

Industry-specific scenarios • Safe campaign boundaries • Reporting practice • Contextual measurement

01Understand the work

Design around how hotels and hospitality organizations actually operate

Start with the people, systems, authority, and verification routes involved in one real workflow. The exercise should practice an action employees can take without disrupting customers, operations, safety, or real incident response.

Front desk and reservations

Practice routine account and document decisions without imitating a distressed guest or active booking problem.

Events and sales

Use invented groups, contracts, files, and payment requests for event and corporate-account workflows.

Finance and suppliers

Reinforce callback and approval steps for invoices, bank changes, refunds, and vendor portals.

Facilities and properties

Avoid safety, access, fire, maintenance, and outage themes that could trigger an operational response.

02Choose the scenario

Use a recognizable request with a safe response

Give the scenario one learning objective and one explainable next step. Use fictional people, organizations, records, transactions, and incidents, and avoid exploiting a live problem or sensitive relationship.

Group-booking document

Practice validating an invented organizer, event, file owner, permissions, and destination.

Supplier invoice

Ask employees to confirm a fictional vendor and transaction through the normal process.

Reservation platform alert

Reinforce reaching the authentic service independently rather than following an unexpected sign-in link.

Payroll or benefits notice

Practice opening the known workforce service from an approved route.

03Plan responsibly

Resolve operational questions before launch

Resolve operational questions before launch
ConsiderationQuestion to answerRequired preparation
Guest boundaryCould the message expose or distress a real guest or resemble an active reservation or payment issue?Use fictional neutral details and keep guest records out of every campaign component.
Property operationsCould the scenario trigger safety, access, maintenance, or outage action?Exclude operational emergency themes and define property-owned stop conditions.
Shift coverageWho receives reports from overnight, weekend, and seasonal employees?Choose supported windows or publish an asynchronous reporting and response route.
Shared devicesCan activity from front-desk or back-office shared systems be attributed reliably?Treat uncertain events as device or workflow observations.
04Run the exercise

Move from an approved brief to useful follow-up

  1. 1

    Define one behavior

    State the request being tested, expected verification or reporting action, authorized audience, permitted data, and intended use of the findings.

  2. 2

    Confirm the real process

    Make sure employees can reach the authentic service, contact, approver, reporting tool, or escalation route before testing the behavior.

  3. 3

    Pilot end to end

    Test representative accounts, locations, shifts, devices, email controls, landing pages, event records, reports, stop conditions, and follow-up.

  4. 4

    Brief response teams

    Prepare security, IT, operations, communications, managers, and relevant providers while preserving normal handling of unrelated real reports.

  5. 5

    Debrief and improve

    Explain the expected action, provide relevant private learning, and assign every process or control improvement to an accountable owner.

Source: NIST: Building a Cybersecurity and Privacy Learning Program

05Measure responsibly

Interpret campaign activity in business context

Record intended recipients, exclusions, successful deliveries, unique recipient events, verified reports, response handling, and completed follow-up. Reconcile automated inspection and repeated events before attributing activity to employees.

Review property, role, shift, shared-device use, occupancy, event load, delivery, and reporting access. Avoid property rankings when audience sizes and operating conditions differ.

Use findings to improve real reporting, verification, identity, access, email, vendor, and support processes. A single interaction does not explain why a decision occurred and should not become an employee risk score.

A little more clarity

Common questions

Common questions about Phishmake's features, onboarding, and support, answered to help you get started with confidence.

Can a simulation imitate a guest complaint?

Avoid distressed guests, payment disputes, safety incidents, and active reservation problems. Use a neutral fictional administrative workflow.

Should overnight staff be included?

Only when reporting and support remain usable during their shift. Provide an asynchronous route if live coverage is unavailable and record that context.

How should shared front-desk events be measured?

Treat them as device or workflow events unless individual attribution is reliable. Do not infer which employee acted from a shared session alone.

Can multiple properties be ranked?

No. Occupancy, events, staffing, devices, delivery, scenario relevance, and support differ. Use contextual results to improve shared processes.

Sources & further reading

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Put it into practice

Build practical awareness for hotels and hospitality teams.

Explore how Phishmake connects controlled employee simulations, relevant training, campaign activity, and follow-up reporting in one workflow.